According to Sensor Tower, Harry Potter: Hogwarts Mystery is the highest-grossing Harry Potter mobile game produced on this IP, while the revenue of the newcomer Harry Potter: Magic Awakened is also soaring. Let’s check the details.
Four mobile games based on the Harry Potter intellectual property have contributed a combined $1 billion in sales from players around the world through the App Store and Google Play.
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Harry Potter: Hogwarts Mystery vs. Harry Potter: Magic Awakened
Of the $1 billion in cumulative spending on Harry Potter mobile games by HP fans worldwide, more than $400 million came from Harry Potter: Hogwarts Mystery, released in April 2018. Surprisingly, even though Harry Potter: Magic Awakened launched in September 2021, its sales are on par with its predecessor, at around $358 million.
The other two titles in the top four based on the Harry Potter IP are Zynga’s Harry Potter: Puzzles & Spells and Niantic’s Geolocation AR title Harry Potter: Wizards Unite. They ranked third and fourth with sales of over $218 million and $39.6 million, respectively.
A summary of revenues for the four games is as follows:
- Harry Potter: Hogwarts Mystery, No. 1, over $400 million
- Harry Potter: Magic Awakened, No. 2, about $358 million
- Harry Potter: Puzzles & Spells, No. 3, over $218 million
- Harry Potter: Wizards Unite, No. 4, $39.6 million
In the first three quarters of 2022, Harry Potter: Magic Awakened ranked 31st among IP-based mobile games worldwide by player spending. If only titles based on book licenses are considered, Harry Potter: Magic Awakened is even ranked first.
China with enormous Harry Potter mobile games potential
A very noteworthy fact from Sensor Tower’s data is that the mobile game Harry Potter: Magic Awakened from NetEase is currently only available in select markets, such as China, Taiwan, Hong Kong, and Macau areas. Of the roughly $358 million in revenue this HP mobile game generated, 90.6 percent came from China.
But looking at all mobile games based on the Harry Potter IP, the United States is still the largest market for player spending, with an absolute value of $374.8 million, accounting for 36.6% of total revenue. The sales in the Chinese market achieved $324.3 million, accounting for 31.6%, ranking second. Germany’s sales of $51.6 million, or 5%, ranked third. The list is as follows:
- USA, No. 1, $374.8 million, 36.6%
- China, No. 2, $324.3 million, 31.6%
- Germany, No. 3, $51.6 million, 5%
It should be noted that Sensor Tower only collected data from the Chinese App Store, and it did not track spending on third-party Android app stores in China, neither, so this very likely would lead to an underestimation of revenues in China, which could account for more than 31.6%. A similar conclusion will be drawn in the next section App Store vs. Google Play as well.
App Store vs. Google Play
When global player spending is broken down by mobile storefronts, the App Store accounts for the majority of revenue at 66% with approximately $683 million, with the remaining 33.4%, or $342.5 million, coming from Google Play.
Nevertheless, if the China data is excluded, it is surprising that the proportional ratios of the App Store and Google Play have changed dramatically to 51% and 49% respectively.
Through corresponding calculations, it can be inferred that the contribution value of the App Store of Chinese players is about 31.84%, or about $326.5 million, which is indeed slightly higher than the $324.3 million in sales, 31.6% of the value in the second section China with enormous Harry Potter mobile games potential.
In terms of downloads, the Harry Potter mobile games have been downloaded 156 million times worldwide on the App Store and Google Play, which means that the average player spending contributed $6.41 per download, according to Sensor Tower. The download ranking list by country is as follows:
- The United States, No. 1, 31.8 million times, about 20%
- China, No. 2, downloads unknown
- Brazil, No. 3, downloads unknown
The mobile gaming industry is booming, even if it is often not as visible on the surface as the PC and console market. If you want a bit more power than you can get with your smartphone, the upcoming Logitech G Cloud handheld with Game Pass access is also interesting.
What do you think of the Harry Potter mobile games and the business model behind it? Feel free to share your thoughts in the comments below.